Great little video courtesy from Realwire via Bad Pitch Blog, which illustrates very clearly and simply the role online can play in content distribution; reaching and engaging with your audience.
Reference to this video suggest an online vs print comparison, but I don't think the cross-media duel is necessary. Fundamentally it serves to show the dimensions of online media beyond the post. How strong, engaging, relevant content can be shared, pushed and pulled across the digital space, across browsers, across devices, with readily accesible tools that people are using - today.
The Online Media from RealWire on Vimeo.