Tuesday, December 14, 2010

Tip: Email Campaign Results

Ever have a client asking you how their email campaign will perform ahead of time? MailChimp's Research Centre can help:

They aggregate results from more than 570 million emails delivered by their system, split by industry and company size. This is particularly useful to know if your client is in the Home and Garden industry (28% average open rate) vs Travel (14% average open rate).

If you're looking at dusting up your email campaign knowledge, also check out their comprehensive guides section - http://resources.mailchimp.com/guides/