Thursday, July 10, 2008

Top 5 Books I’ve read and enjoyed

List #4, this one covers books I’ve read over the past couple of years and enjoyed. Cover a wide variety of topics, from innovation, to web apps to advertising, but thought they were all worthy of sharing.

It’s not how good you are, it’s how good you want to be - Paul Arden. This pocket sized read you could knock over in an hour, but I see myself referencing it again and again. Bold, too the point statements that just make sense. Paul has a long history in the ad industry, being Exec Creative Director at Sacchi & Saatchi for 14 years, so it’s very ad/sales focused, but would recommend to anyone. Also the author of Whatever you think, think the opposite.

Age of conversation – A joint project between Drew McLellan and Gavin Heaton (behind another great local blog Servants of Chaos), this is the result of asking 237 authors to submit a page of content with the overriding topic “The Conversation Age”. Great to pick up and read a few pages at a time, includes submissions from David Berkowitz and Neil Perkin. You can buy it in hard copy or soft.

Getting real – Ok, this one’s more for you web app creators, but an honest and upfront read that challenges the norm. If you know 37signals, you’ll know what to expect. Free to read online, or you can buy the PDF or paperback.

Small is the New Big - Seth Godin – This is champagne Seth. It’s easy to pick up and put down, with 183 riffs, rants and business ideas, but I could easily recommended any of Seth’s reads, starting with Purple Cow. If you haven’t heard of Seth, worth previewing his work over at his blog.

Making Innovation Work – by Tony Davila, Marc J. Epstein, Robert Shelton – One of my ex-boss’s gave me a copy of this before he left, it took me a while to getting round to reading it, maybe it was the cover that put me off, but I’m glad I did. The term ‘innovation’ get’s thrown around a lot, this puts some structure around it, and more importantly how you measure it.

Blue Ocean Strategy is another one which almost made the cut. I think the idea behind it is strong, just the execution for me doesn’t get me excited about picking it up. Be interested to hear your favourites.