OK, a mobile post without mentioning a certain new release phone today, that's the plan. Bit of an undercurrent occurring around QR Codes. QR standing for “Quick Response”, anyone who’s been to Unless you got a handful of select phones (The N95 I own is one of them) with the required software, already there’s a hurdle to jump before consumers get behind these in full. And by the time they do, there’s a very good chance image recognition software will leapfrog it all together, certainly see some massive opportunities in this space. But for now I’m looking forward to seeing how advertisers and agencies take to QR Codes in innovative ways, let’s just hope it goes beyond ‘save x% if you click here’.
And for future reference - Pixel Paddock QR Code - print it, stick to a t-shirt, spread the love.
Create your own here.
2 comments:
i've messed with these in the past but couldn't get any recognition of the recent Telstra stuff in Fairfax using my iPhone or Sony Erricsson readers. There really are a bunch of barriers, aren't there? And good on Telstra for taking on the 'educator' role but they've got to get their stories straight. The first week was seemingly aimed at advertisers.. ("hey! here's an easier way to recent promotions! All you have to do is..."). The second week was better with the "private party" Sony Ericsson ad.
Agree, it's going to take a lot of work. Telstra are quoting half million subscribers will have access to the software, long way off a tipping point.
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