Wednesday, December 1, 2010

Facebook Promotions: Policy Update

If anyone has developed a promotion to run on Facebook before, it's safe to say the Facebook approval process can be a whole buffet of PM pain.. A 10 day minimum turnaround, feedback by a Platform Team on the west coast, and no opportunity to respond to them directly. Well this has all now changed..

1. Facebook no longer require written approval to administer a promotion on Facebook.
2. No longer require minimum media spend investment to support the promotion.

Of course, all promotions are subject to the Promotion Guidelines and Platform Policies so make it your job to know these inside out before you start any Facebook promotion. But good result all round, and 10+ days off your timeline back..

EDIT: Facebook say the Promotions Guidelines will be officially updated with these changes today (12/01)